October 11, 2019
In this episode of Made by Marketing, Social Native’s Bhaji Illuminati is joined by Samantha Patil, Founder & CEO at Well Traveled to discuss her career in international marketing, the importance of building an authentic connection with your audience and the decision to launch her own business venture, Well Traveled.
Having led a diverse career in the marketing world, Samantha is now working on the launch of her brand new business venture, Well Traveled. In reflecting upon all that her marketing career has taught her, Samantha shares her top tips for both marketers and aspiring entrepreneurs wanting to build digitally native brands in today’s globalized world. Tune in to learn more!Listen to "Well Traveled: How to start a business and build a brand voice" on Spreaker.
“Over time, the role of international marketing starts to disappear because we transition to more global, cohesive marketing strategies tailored to each market differently.”
International vs. Domestic Marketing
0:30 - 9:30
As the world continues to globalize, the role of international marketing has changed. With U.S. brands not only selling to new markets but expanding into them, the process of international marketing is not what it once was. In this section, Samantha discusses the key differences between international and domestic marketing, the evolution of international marketing into global marketing, and her top tips for executing an international marketing campaign based upon her experience at Snapchat and Dollar Shave Club.
“From the member marketing side, email is Dollar Shave Club’s bread and butter and the primary channel we use to grow the consumer base.”
Optimizing Email Marketing & AB Testing
9:30 - 19:38
When building a digitally native brand, email marketing is still one of the most powerful ways to connect with consumers and create a memorable narrative that stands out. By testing an array of variables and bringing humor into its email messaging, Dollar Shave Club has successfully built a brand personality like no other. In this section, Samantha discusses developing go-to-market email strategies, optimizing AB testing at scale, and the power of personalization.
“Brand voice and the way you interact with your consumer can make or break you as a company.”
Launching A Business
19:38 - 40:25
Samantha is currently in the pre-launch phase of her new venture, Well Traveled. Well Traveled is a membership platform for premium peer-to-peer travel recommendations. From selecting an email marketing platform to her decision to collaborate with a co-founder, Samantha describes how she is building a business by focusing on both product functionality, as well as a brand identity. In this section, Samantha reveals her favorite entrepreneurship podcasts as well as some of the most valuable founder events she’s attended so far.